Brush Balm
To experiment with packaging design and identity, I rebranded and redesigned packaging for "The Master's Brush Cleanser and Preserver." The existing branding is not attracting the consumer base it could. Its product quality is fantastic but its marketing lacks intrigue and clarity.
I began with research into the brand and its competition before deciding on a new brand positioning: "To people with brush in hand, Brush Balm is the only natural brush restorer, that makes painting attainable."
